// Screenwriting, Social Network, On-Air, Latam Campaign

MINI MOCKS | COMEDY CENTRAL

Talking about racism and classism in Latin America can be tough. That’s why we created the Mini Mocks for Comedy Central (CC), a series of short (but sharp) videos that provoke CC’s espectors and followers to think about these causes in different scenarios.

 

I wrote the scripts for Brazil, Argentina and Mexico, focusing on each country’s culture, after a huge huge research on topics like structural racism and classism in these three countries. The videos are part of the #ComedyCentralHumorOfEveryColour campaign, written in portuguese and spanish and were on-air at Comedy Central all over Latin America (and also in their digital platforms).

Project Management: Isabella Simão & Fernanda Rissardo / Video editing + design: Cíntia Marques & Leonardo Alcantara / Research and Insights: Amanda Serzedello

// Strategic content for social networks, Influencers, Copywriting, screenwriting for motion videos

#WHATAHELLMANNS

If it’s yummy in your tummy and you’re begging for more, it’s WHATAHELLMANN’S!

 

We created the WHATAHELLMANN’S scale of deliciousness that can be only achieved with the real mayo – so good that should be a compliment (Hey babe, you look so #WHATAHELLMANNS today!).

 

To prepare the world to achieve WHATAHELLMANN’S, we got together with Sabrina Sato, a huge star in Brazil with over 31M followers at Instagram, and other influencers to make #Whatahellmanns happen – and we did! From interactive contents to short movies, we had so much fun creating this campaign that it was awarded as Best Digital Campaign LATAM at SABRE Awards.

 

Damn, that’s Whatahellmann’s!

🏆 Best Digital Campaign at SABRE Awards Latin America 2021
👀 Over 50,6M impressions

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Digital content and copywriting: Stephanie Ramos / Digital planning: Paula Saviolli & Marianna Schmidt / Design and motion videos: Catharina Leonardo & Danielli Matsumoto / Creation: Luciano Honda & Vinícius Assis / CM: Manoela Barros

// Content strategy for Instagram, Influencers, Real Time Content, Supervisioning + Briefing the photography and filmmaking team

#AdidasAtLollaBR

In 2019, Adidas got back in the (music) game, baby: we sponsored Lollapalooza Brazil and people couldn’t stop talking about us: from the amazing looks of our influencers, to our amazing points for pictures and shopping and even our own stage!

Our challenge was: how to position Adidas and its influencers on social networks in real time, during the three days of Lolla, one of the biggest musical festivals in Brazil?

We created narratives that focused on music, lifestyle and product placement that could be used for Adida’s influencers, focused on their personalities and preferences when it comes to fashion and music.

Working with I Hate Flash in real time, we made the most amazing pictures and videos as you can check below and also using the hashtag #AdidasNoLollaBR 🪩 (so many years after and I’m still obsessed!)

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Digital content strategy: Stephanie Ramos, Rafaela Musto & Mariana Moro

// Blog, Articles, SEO, Research and Curatorship

KAYAK BLOG

“10 best clichés of New York” or “The most instagrammable places in Paris?”

That’s definitely two articles you’ll never see at Kayak’s blog, since we’re interested on the underdogs, the cool secrets and different experiences for those who are tired of the same destinations. To read the posts, just click the images below!

3 must-see itineraries in Scandinavia

Normandy road trip: Discover the magical French region

5 exotic - and amazing - destinations to travel with your mom

Alternative Porto: discover the other side of Portugal's second largest city

5 amazing cities for those who love thrift stores

Tokyo for collectors: Discover the best places to grow your collection!

// Screenwriting, Content Strategy, Copywriting, Latam Campaign, Social Media

#FLUIDMTV

Did you heard that MTV is gay? 😱
Wait, was that ever a secret? 👀
Gay? I heard she’s bissexual🏳️‍🌈

Oh well, whatever: MTV doesn’t stand with genders and labels: that’s so 2008! 💁‍♀️

To support and empower our LGBTQIA+ community all over Latin America, we created #FLUIDMTV. More than a digital and on-air campaign, an affirmation of MTV’s commitment with all the letters of the community. We co-created with our guests, to have real conversations, bringing more visibility to important topics on LGBTQIA+. And even more fancy: I had the privilege to create the campaign’s signature (I didn’t even had a good outfit to slay that much).

We also made a curatorship of LGBTQIA+ talents that appeared on-air and at our social networks all over Latin America. Look how many talented people we found:

And our beautiful campaign was all over the place, including two of the most important advertising vehicles in Brazil

With Pabllo Vittar, MTV declares itself fluid in the fight against prejudice

Read at Meio & Mensagem

MTV and Comedy Central present their social impact campaigns

Read at PropMark

Content Strategy: Fernanda Rissardo, Isabella Simão & Stephanie Ramos / Screenwriting: Stephanie Ramos / Curatorship and influencers: Mayhara Ribeiro, Carolina Monteiro & Júlia Nascimento / Art and Edition: Cíntia Marques & Leonardo Alcantara / Copywriting for talent 's editory: Stephanie Ramos & Julia Nascimento

//Real-time content, influencers, content for social networks

Garoto Festival

Garoto, the best-selling box of chocolates in Brazil, organized the first edition of #FestivalGaroto to fill the day of those who live in Vitória and near with sweetness and music.

Our main attraction was the great Léo Santana and we created live content from the festival with him and the influencers who stopped by. The festival was unforgettable and you can check out some of it in the content below, in which I broke down the strategy and scripts, as well as watching the production live:

+5.6M
IMPRESSIONS

+15k
ENGAGEMENT

+2.5M
VIEWS

Strategy + Creative Content: Diego Rodrigues e Stephanie Ramos, Production: Karina Gualberto + Moov.Se, Client: Vinicius Conrad

// Screenwriting, Copywriting, Strategy, Production

NESTLÉ RECIPES

With over 1.3M followers, Nestlé Recipes (NR) Instagram is one of the biggest profiles of Nestlé in the world. More than sharing our +5.000 recipes, we create new ones everyday and interest content to our community, always on the lookout for content opportunities.

SUPER BOWL 2022 + RIHANNA COMEBACK

Everybody was talking about the same thing: Rihanna’s comeback at the Super Bowl. That’s why we invited a Brazilian Rihanna impersonator to create a NR’s recipe on a bowl for super hunger.

PUDDING FREEZIE

To celebrate carnival – one of Brazil’s favorite holidays – and make money during these hot days of summer, we teached how to make Pudding Freezing/Ice pops, since pudding is one of the most loved recipes in the country.

FREE COURSE | MARMITAS

Marmita is a brazilian world for packed lunch and we have a free online masterclass about it on our website. To publicize it, we created this motion design video:

Copywriting, screenwriting and strategy: Stephanie Ramos / Strategy: Camilla Demario / Design and motion: Catherine Nuna / CM: Richara Eleutério

// Instagram, Image's and Video's Curatorship, Monthly strategy calendar

REEBOK BRAZIL

Creating for Reebok Brazil’s social networks was one of my favorite works ever and I’m very proud of it. When I started taking care of Reebok’s account, our team brought more personality and lifestyle awareness to the brand, mostly on Instagram.

 

Some Instagram posts are internal creation and others were selected from my curatorship with their internal photo archive, always focusing on diversity, style and contents that create and strengthen a feeling of community.

Curatorship

Screenwriting for videos

🌈 Rainbow Pack 🌈

June is LGBTQIA+ Pride Month and Reebok launched the Rainbow Pack to support the cause. So we created this wallpaper’s pack: more than support that every way of love is fair and equal, we wanted to talk about strength, resistant and the pride to be able to celebrate your colors <3

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Designers and motion designers: Alessandro Palermo, Danieli Matsumoto, Felipe Timochenko & Marianna Schmidt / Strategy and Content: Stephanie Ramos & Paula Saviolli

// Screenwriting

Nespresso | Rio de Janeiro Espresso

Can you feel the magic of Rio? In this beautiful Brazilian city, the sun shines brighter and life is always good – just like having a Rio de Janeiro Espresso by Nespresso. Join us on this trip at each sip of it.

// Screenwriting​

Avon | Euforic

Avon launched Euforic, the revolutionary mascara that promises lengthening effects without the sticky effect. For awareness, we invited the couple Ludmilla and Brunna Gonçalves for the campaign.

My role was improving the campaign on social networks, creating the script for the content made with the couple (stories showing how to use the product + a tutorial of makeup). You can add subtitles in english when watching these videos 😉

Screenplays: Stephanie Ramos, Manoela Brito & Paula Saviolli

// Screenplay

Universal | “The Northman”

The thriller of the year, “The Northman”, directed by Robert Eggers and starring Alexander Skarsgård, Anya Taylor-Joy and Nicole Kidman deserved an impactantes divulgation. So I wrote the text for this copy for a 3D audio in Spotify, immersing the public into the movie’s universe.

About me

Hey! I’m Stephanie Ramos, a copywriter, screenwriter and content strategist from São Paulo that loves pistachio ice cream, Depeche Mode and talking about books. I have 6+ years experience at creating content for brands and finding creative strategic ways to share stories. Let’s create narratives together?

If you wanna know all about my work life, check my LinkedIn!

If you wanna hear some really cool playlists, go to my Spotify profile!

Wanna talk about John Waters movies, ask for São Paulo tips or invite me for a tea?
Send an email to ola@stephanieramos.com.br

EU passport | Available for freelancing
Looking for a designer?
These are some of the people I worked with and highly recommend:
× Marianna Schmidt
× Catharina Leonardo
× Danieli Matsumoto
× Sérgio Roberto
Count on me for:
× Strategic planning for contents & campaigns
× Creative writing - mainly on social networks!
× Ghostwriting
× Screenwriting for editing, motion & videos
× Naming, manifests and content curatorship
× Real-time content on events
× And more!
© 2023 Stephanie Ramos.
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